Serious Gourmet founder outside a London restaurant

Your customers are telling you something. We translate it.

A behavioural strategy platform for restaurant operators. We turn your data into decisions — and leave you with a system your team can run.

Works with the platforms you already use
Uber Eats Deliveroo SevenRooms Google My Business OpenTable Instagram Slack Just Eat Meta

Data-rich. Decision-poor.

SevenRooms exports, Uber Eats dashboards, loyalty reports, subscriber lists. The gap isn't data — it's the translation layer between the numbers and the decisions.

You can't tell if it's a retention problem or a data problem.

You're running promotions without knowing if they're buying volume or margin.

You have thousands of customer records and no logic for who to prioritise.

You're making CRM decisions without a baseline.

You know some customers return regularly. You have no system to find them.

IntroducingGyrOS

GyrOS runs the analysis; the portal is where the data lands. Every engagement runs on the same five layers. Raw platform exports go in at one end; a decision with a stated success condition comes out at the other.

gyros.seriousgourmet.io / home
GyrOS portal showing a period-on-period snapshot, a dine-in covers versus delivery orders trend chart, and reviews by platform
gyros.seriousgourmet.io / overview
GyrOS portal overview for London Burger Lab showing venue filters, live covers, and data coverage by source
gyros.seriousgourmet.io / offers
GyrOS portal offer analysis showing average order value and payout per order on offer versus not on offer, and share of orders on offer over time
Every source, its coverage, the period-on-period picture and what promotions actually cost — in one place.

Your data, in the state it actually arrives in.

No integration project, no data warehouse, no engineering time from your side. The exports you can already download are enough to start.

Uber EatsDeliverooSevenRoomsLoyalty platformsSubscriber listsPOS exportsOpenTableInstagramJust EatMeta

Before the analysis, the reconciliation.

This is the layer most reporting skips. A commission rate is only meaningful measured pre-VAT, on the base the platform actually charges commission on — get that wrong and you invent a gap that was never there, or miss one that was.

Pre-VAT commission baseDe-duplicated by workflow IDCredits held separateMedian over meanLocked segment definitionsDocumented data gaps

What the numbers actually show.

Behavioural segmentation into five tiers, the visit conversion funnel, and — on the delivery side — contribution per order after commission, promotions and ad spend.

SegmentationVisit funnelContribution per orderPlatform head-to-headMenu concentrationOff-peak capacityVAT consistency

A finding, and the condition that proves it worked.

Every finding leaves with the decision it implies, the order those decisions should happen in, and a condition that tells you within weeks whether it moved.

We design the logic and the success conditions. Execution stays with your team — deliberately.

90-day CRM roadmapSegment message logicModelled counter-proposalsZone & catchment changesCapture SOPsStated success conditions

Built at a speed a traditional consultancy can't match.

Analysis runs in Python, so it re-runs on refreshed data instead of being rebuilt from scratch. Reports, portals and parsers run on tooling that encodes the reconciliation rules directly.

Python / pandasReproducible on refreshed dataBranded PDF reportsClient portalRecorded walkthroughs

Fixed scope, fixed fee — agreed before work begins

Every figure traceable to source

CSVs parsed in-browser — your data never leaves your machine

GDPR considerations documented, not assumed

See it in action

What comes out of the stack.

Book a demo →
Retention

See which customers are drifting, before they lapse.

Delivery economics

Know what an order on the platform actually pays you.

Negotiation

Walk into a commission conversation with your own numbers.

Why Us

Three things that are genuinely different.

01
Platform-side intelligence

Years spent working with restaurant operators inside Uber Eats — understanding incentive structures, promotional mechanics, and the gap between what account managers present and what the numbers actually show.

02
Behavioural KPI design

We measure what customers do rather than what campaigns report. The KPIs we build are channel-agnostic, readable within weeks, and directly tied to long-run value.

03
AI-native execution speed

What would traditionally require a 2–3 person team, delivered as a single operation. "A very solid, AI-native way of working." — client, 2025.

Proud to partner with exceptional independent restaurants

Sanjugo Rama Thai Matteo's Cucina Italiana

Stop guessing which customers matter.

Bring us your exports. We'll tell you what they say, and what to do about it.